The Atlanta real estate industry is experiencing record activity this year. According to a report published by Atlanta Business Chronicle, the number of homes sold this year in the month of June increased by 15.8 percent as compared to June 2014.
Being an experienced Atlanta real estate agent and CEO of a leading real estate brokerage firm Platinum Real Estate, I can anticipate that the market will offer numerous opportunities to proactive real estate agents this year. However, the competition will be fierce and real estate agents will have to stay on their toes to get more clients and close more real estate deals. So, to help you with this, I am sharing 4 tips that you can use to make your real estate prospecting process more accurate and effective. Use them and enjoy a profitable year.
Tip 1: Keep Your Marketing Department Open and Active
Let me tell you, real estate prospecting is not some side-job. It is very rare to see a real estate agent become successful who prospects for one or two hours every day. High-volume, successful real estate agents get business because they prospect actively. So, the first tip to get more clients and to become a successful Atlanta real estate agent is to keep your marketing department open and alive for at least 8 hours per day.
Tip 2: Ask for Referrals
Referral from a past client is a proven way to get more clients. Not only it is very cost effective, it is likely to get you more serious real estate buyers and sellers. The best time to ask for a referral from a client is right after you’ve closed the deal, but make sure to offer them the best real estate services throughout the process.
When asking for referrals, don’t forget to get the contact numbers. Build a list and start calling your prospective clients and you are sure to get a real estate deal.
Tip 3: Use Multiple Prospecting Methods
The importance of real estate prospecting cannot be overemphasized. You must select multiple prospecting methods, prioritize them, and spend time on each of them accordingly. You can select as many or as few as you like from the following list of prospecting methods.
- Calling past clients
- Cold calling
- Door-to-door prospecting
- Calling expired listings
- Hosting open houses
- Calling people in your sphere of influence (SOI)
Just make sure that you spend a reasonable amount of time and effort of each method you choose.
Tip 4: Leverage the Viral Nature of Social Media
Social media has revolutionized business practices. Today, Atlanta real estate agents are turning to social media websites like Facebook, Twitter, and LinkedIn to get more customers.
To prospect online, you must first build a social profile and post updates to keep your audiences entertained and engages. Again, consistency is important. You cannot sign in to a social media website once a month and expect to find customers waiting for you.
These 4 tips should help you improve your chances of finding a real estate deal. To get more information, you can download my eBook “The Viral Noise – Social Media Marketing for Real Estate Agents”.